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New Alkira channel director Bruce Hockin lays out his partner strategy

New Alkira channel director Bruce Hockin lays out his partner strategy
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The new channel head for EMEA and APAC tells CRN what partner profile he is on the lookout for.

Alkira has added a new face to its channel team with Bruce Hockin joining as channel director, international (EMEA & APAC).

Hockin is responsible for leading the channel globally (apart from the Americas) and will be predominantly focused around the UK and Middle East to begin with, eventually moving into Singapore, Hong Kong, South Africa, and Central Europe.

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