Enterprises migration to cloud has been driven largely by the imperative for enhanced agility and improved operational velocity. In every industry, we find customers are scaling their digital business efforts as a competitive imperative to stay relevant in a world that has seen democratization of access to computational power by the cloud.
This transformation has reshaped entire industries by lowering and shifting the barrier to entry. Nimble startups can now scale on the latest infrastructure with little up-front investment, scaling operations with agility as business needs demand. This has posed a real threat to slower moving incumbents, with no-one knowing exactly where the next innovation or competitive threat will come from.